Build a powerful marketing funnel and drive more sales

A marketing funnel explains the customer journey with your business. It starts when your prospects learn about your brand and continues till they become brand advocates.

Every business uses marketing funnels in one way or the other. However, creating a well-thought-out marketing funnel enables you to drive greater sales, build brand loyalty, improve brand awareness, and boost business growth.

The different stages of the marketing funnel

Marketing funnel stages describe the various steps of a customer’s journey with the business. Here are the major stages in a marketing funnel.

Awareness

The awareness stage is the first step of the customer journey in which the new customer discovers the brand. They may accidentally come across the product in Google search, social media, or online research and try to understand more about the business. Marketers can employ various tactics such as content marketing, blog post, search engine optimization, paid advertisements, etc. to attract prospects.

Interest

The interest stage in the customer’s journey is when they are likely to research about company’s product or service. At this stage, marketers can create customized content or free trials to nurture the connection with the potential customer.

Desire

This is the stage in customer journeys in which the prospects may consider buying the product or service. During this stage of the marketing funnel, marketers can employ tactics to convert them into paying customers.

Action

This is the stage where the prospect decides to make a purchase. At this stage of the marketing process, you can send call-to-action messages or emails to encourage qualified prospects for the final sale. Make sure the CTA statement is easily noticeable on the landing page.

Loyalty

The conversion funnel does not end once the lead makes a final purchase. It continues towards converting them into loyal customers. You can keep them engaged with email marketing to retain existing customers and slowly convert them to brand advocates. You can encourage them to add customer testimonials.

Difference between marketing funnel and sales funnel

A marketing funnel is an approach that guides potential customers throughout the whole buyer’s journey- from where they express interest to becoming customers. The goal of the marketing funnel is to attract prospective customers and convert them into actual buyers.

The sales funnel is a visual representation of the customer journey from the awareness stage to buying a product or service. It allows the sales team to track the leads as the target customers move through the funnel.

Why marketing funnels are important in the sales process?

Marketing funnels will help you optimize the results of your marketing activities. It helps you build and execute effective marketing strategies. Not only it helps to gain insight into customer journeys but also helps to retain existing customers.

In today’s highly-competitive market, customers prefer to buy from authentic brands. Even for small business owners, the sales teams have to focus on building the trust factor. Having a marketing funnel will help you learn more about the needs and wants of the customers. It will help you gain insights into why people are dropping off during the customer journey.

Bloq Marketing for funnels marketing

If you are looking ahead to attract new customers and spruce up your online sales, our team can help you. We will create marketing funnels that help you improve your sales and achieve your business goals.

Bloq Marketing is one of the top-rated digital marketing agencies offering full-fledged branding services for small business owners. We have worked with diverse industry segments have proven our expertise in sales funnel management. We have developed and executed several strategies for engaging new and existing customers in social media platforms and other marketing channels.

How we help you in the sales process?

Like all other effective marketing activities, our process starts with understanding your company, strengths, weaknesses, and your specific business goals. We will identify your target audience and come up with effective tactics to take them through the marketing funnel. We understand how sales funnel work and are well-equipped to create high-performing marketing funnels that transform your prospective customers into brand advocates.

We never do any copy-paste work from previous marketing funnels or sales funnel stages we have done before. Our team puts time and effort passionately to come up with a well-designed marketing strategy that puts your brand on the success path.

Book a free consultation on building a sales funnel!

Get in touch with our team today for a free consultation on building a marketing funnel for your business growth!