Are you a start-up and looking to get a new website? Or are you an established business looking to revamp your website? Consider the following information.
A Place to Generate Business
The internet is a place to do business locally or worldwide. If you are doing e-commerce or providing a local service to your community, there is no better place to reach an audience and convert them into customers than through a website.
Therefore having a professionally made website is key to gaining trust and looking professional.
An Unnecessary Burden
Have you heard of the expression “cookie-cutter site”? Well, many attribute that saying to designers and developers. But in reality, the cookie cutter saying applies to owners who design their website using random elements to have something online. That’s why many small business owners take on the task of designing their websites using existing templates from either their registrar or hosting providers.
But many fail. Where? in the design phase of the development. Therefore, many owners end up putting something together as best they can. And that is great!
We understand why they do it; (is the cost). But the cost can be an obstacle to creating a user experience and trust to convert visitors into customers.
Technology to Develop Websites
These days we use computers and applications that constantly require updating. Websites also have fallen into that realm. Therefore web building platforms allow us to stay up-to-date with the latest software technology.
But to develop a website, we first consider the user experience design, a strategy that enables the visitor to take action.
As a marketing agency, we strive to provide the best quality work that displays design aesthetics and proper development strategies. So yes, no cookie cutter at Bloq Marketing.
And just a side note: Your website can be a resource center for employees to;
- Download internal documents
- Marketing materials
- Training materials
- Or see training videos.
Our solution is to have a place to give you a sense of control. So when you need to do an update, you can make those changes or add new content without relying on us, but we are always available to assist you.
Driving Traffic To Your Site
Having just a website without any marketing efforts will only result in an idled website. But thankfully, Bloq Marketing has developed a marketing roadmap to help reach your objectives.
The objective is to drive traffic to your website to convert visitors into paying customers. A great-looking website without a strategic marketing plan will result; in bouncing visitors. Therefore, good strategic content equals a healthy website.
The Center of Your Marketing Efforts is your Website.
The overall objective of a website is to make it a driving force for all your marketing efforts. These efforts include:
- Adding blogs
- Creating content for landing pages
- Funnels
- And re-directing your email contacts to a service page or product page.
Having a website comes in handy at the end of the day.
Book A Consultation today to get you started!