About Bloq Marketing

We’re Building the Growth Infrastructure Behind Home-Service Companies.

Bloq Marketing is a Los Angeles–based growth team for HVAC, plumbing and home-service companies. We connect strategy, creative, local search, paid media, websites, CRM, AI-assisted follow-up and revenue measurement so contractors are not forced to manage a collection of disconnected marketing vendors.

Our direction is simple: help good contractors get found, create demand, respond faster, book more opportunities and understand which marketing actually produces revenue.

Meet with Bloq Call (213) 474-3842

One connected system

The customer journey should not break between marketing and the front office.

Contractors do not experience SEO, ads, websites, phones and CRM as separate departments. They experience one business outcome: a customer either books or they do not. Bloq organizes its work around that reality.

Get FoundSEO + Maps

Create DemandPaid + Creative

ConvertWeb + Landing Pages

BookCalls + Forms + CRM

Follow UpAutomation + Logic AI

MeasureAttribution + Revenue

Leadership

The people shaping the next chapter of Bloq.

Bloq is led by operators with different disciplines and one shared responsibility: make the entire growth system work together. Strategy, creative and demand generation are represented at the leadership table because none of them works well in isolation.

Strategy & Revenue Growth

Eddie F. Santos

Eddie works at the intersection of contractor marketing, sales systems and revenue operations. His role is to look past the campaign itself and ask the harder question: what has to happen from first click to booked job for growth to actually show up in the business?

His background blends sales, technology, digital acquisition and hands-on work with HVAC, plumbing and local service brands across Southern California.

Focus at Bloq Growth strategy · local market expansion · revenue attribution · AI adoption · sales and booking systems

Read Eddie’s story →

Creative & Brand Systems

Evee Salazar

Evee has spent more than a decade turning ideas into visual systems that people can understand and act on. At Bloq, that means making sure strategy becomes something real: a website, campaign, service page, brand asset or experience that communicates clearly.

His work brings together graphic design, web design, production and the practical discipline required to move projects from concept to delivery.

Focus at Bloq Creative direction · web experience · brand execution · production systems · customer-facing communication

Meet Evee →

Paid Media & Demand Generation

Ambar Lopez

Ambar leads paid social thinking around the complete buying journey—not just the first click. Her work connects audience strategy, creative testing, remarketing, analytics and campaign optimization around measurable business outcomes.

She brings a performance mindset to the team: data over guesswork, creative that earns attention, and clear reporting on what should happen next.

Focus at Bloq Paid social · full-funnel campaigns · creative testing · remarketing · analytics and optimization

Meet Ambar →

The Bloq point of view

The future of contractor marketing is not another disconnected agency.

A contractor does not need ten vendors producing ten dashboards. They need a system that helps them get discovered, creates demand, answers faster, books more opportunities, follows up when customers are not ready today, and shows which marketing actually produced revenue.

That is what Bloq is becoming: growth infrastructure for home-service companies.

One Bloq at a time. One connected system.

Our focus areas

Different disciplines. One commercial outcome.

Bloq’s team is organized around the jobs a growth system has to perform. Each discipline has a specialist role, but the work is designed to connect.

Local Search & SEO

Help contractors become easier to discover for high-intent services and local markets through useful content, technical foundations, Google Business Profile strategy and location relevance.

Paid Demand Generation

Use Google, Meta and other paid channels to create qualified demand, test offers and support service lines that need predictable acquisition.

Creative & Content

Build the message, visual language and campaign assets that turn technical home-service offers into communication customers can quickly understand and trust.

Web & Conversion

Create fast, mobile-first websites and landing pages with clear paths to call, request service or book—then measure what visitors actually do.

CRM, Automation & Logic AI

Connect lead routing, reminders, follow-up and AI-assisted conversations so opportunities do not disappear simply because the office was busy or the customer was not ready yet.

Revenue Intelligence

Move reporting closer to the business: source, lead, appointment, estimate, job and revenue—so marketing decisions can be made using commercial outcomes rather than vanity metrics.

The team behind the system

Leadership sets direction. Specialists make it real.

Beyond the leadership team, Bloq brings together development, design, video, SEO, content, paid media and CRM execution. The value is not simply having people with different titles—it is creating a working system where those disciplines reinforce each other.

Web Development

Technical implementation, performance, integrations and reliable digital infrastructure.

Design

Brand systems, campaign assets, UX and visual communication built for action.

SEO & Content

Local relevance, service architecture, entity clarity and answer-first content.

Video & Production

Human stories, educational content and creative assets that build familiarity and trust.

Paid Media

Audience, offer, campaign structure, testing, remarketing and optimization.

CRM & Follow-Up

Lead routing, automation, nurturing, appointment workflows and sales visibility.

AI Systems

Practical AI-assisted booking and follow-up built around the contractor’s real workflow.

Analytics

Connecting marketing activity to calls, appointments, estimates, jobs and revenue.

Why home services

Because contractors need more than marketing theory.

Home services are operational. A campaign can generate attention and still fail if nobody answers the phone, the wrong service gets promoted, the estimate is never followed up, or the company cannot tell where the job came from.

We think beyond the lead.

The lead is only the beginning. Booking rate, speed-to-lead, estimate follow-up and source attribution all affect whether marketing becomes revenue.

We understand local competition.

Los Angeles and Southern California are fragmented local markets. Search intent, service radius, competition and economics can change city by city.

We build around the business.

The best marketing system is the one the contractor can actually operate. Strategy has to fit staffing, capacity, service mix, sales process and growth goals.

Our history

Bloq has always been about building.

The tools have changed—from creative and web development to local search, performance media, CRM and AI—but the underlying idea has stayed consistent: take complicated pieces and assemble them into something useful.

2012Bloq Marketing is founded around creative design and web development.

2017Bloq opens its first office in Downey, California.

2018Deeper experience begins inside the HVAC and home-service market.

2019HVAC Pros Services becomes part of the hands-on learning behind Bloq’s contractor strategy.

2026 →Bloq evolves toward connected growth infrastructure: marketing, AI, CRM and revenue intelligence.

Our history matters because we have had to solve these problems for ourselves. Bloq’s best ideas have not come from trying to look like a bigger agency. They have come from building, testing, making mistakes, learning from contractors and improving the system.

How we operate

The values stay human, even as the technology gets smarter.

Purpose

Build people, systems and outcomes that matter beyond a marketing report.

Growth

Keep learning, testing and improving—personally, professionally and for the client.

Integrity

Tell the truth about what is working, what is not and what should happen next.

Respect

Treat every role with dignity and every responsibility with clarity.

Service

Use strategy to solve real business problems instead of selling activity for activity’s sake.

Teamwork

Build together, share the responsibility and connect disciplines instead of defending silos.

Build the next system

If your marketing generates activity but your business cannot clearly see the revenue, there is a system to fix.

Tell us where growth is breaking—visibility, lead flow, booking, follow-up, attribution or all of the above. We’ll look at the system, not just the symptom.

Book a growth consultation Call (213) 474-3842