Marketing Service Guide

Welcome to our Marketing Service Guide

Our Creative Solutions and Digital Marketing services help businesses take the right path in marketing. The services work together at different points to ensure all strategic objectives are met.

Logo Design

The starting point of the creative phase starts with the Logo Design. To get the best in the design, we first need to learn about the business. The industry, services it provides, including products. After learning the vision, we move to the concept design phase, then demo the designs. Once a concept is selected, we finalize the logo by adding the final touches and creating the logo guidelines accompanied by the logo files. Thus concludes the first stage of the creative phase.

Branding

In this stage of our marketing roadmap, we focus on designing your marketing materials, including your collateral sets. We also design the social media graphics to keep a consistent look in your social networks. And finally, create your signature line to go along with your email.

But this does not limit our creativity, this stage of our Branding is where we take care of all your graphic design needs. Therefore, you will always have us as your design partner.

Web Design

Now that we established both your logo and branding materials, the next destination of the marketing roadmap is the Web Design. Because we have the logo and marketing materials, it will be much easier to develop a site that will maintain a consistent look with your brand.

Our process includes the following:

• UI design
• Page development
• Short copywriting
• Site configuration
• Test features
• Launch

All of our web design jobs are pre-designed with the proper plugins and heading ready for SEO.

Compliance

Every online business must comply with various rules and regulations. Whether industry regulations or online standards. Compliance is key to a healthy website. In this phase, we follow a series of guidelines to implement on the website, from publishing a privacy policy, installing an SSL certificate, a reCAPTCHA bot verification key, and a secure firewall for any internal sensitive information. We also research industry requirements so your business can comply with any laws or compliance.

Social Media

These days we are glued to our phones. The majority of the time is on Social Media to either watch a video clip through YouTube or Rumble or scroll to see the latest feed of our favorite topic on Instagram, Facebook, or LinkedIn. But the end objective is to create content that leads to brand awareness to direct users to your website so they can do business with you.

LogicSoft Cloud

As you’re growing, you will need technology to help you stay on top of your leads. With our all-in-one LogicSoft Cloud, you can take various actions, such as retargeting your database through email or text. Solutions that work well with automated workflows.

Also, we can set up a system where you can have your agents or sales rep take control of every opportunity by implementing automation and manual actions, thus having everyone accountable.

This system has many functions to help you convert leads by developing funnels and forms. Try Our 14 Day Free Trial Today. You will realize technology has come a long way.

Funnels

Now that you have experienced the power of the Ultra Suite let’s dive into Funnels. Our funnel solutions are far more than just a landing page. We will have our Alpha Creative team design and develop the funnels with graphics and content to convert traffic into leads. But in order to convert that traffic into leads, we implement a few elements so the visitor can take action as they are engaging with the page, thus converting them into MQL’s.

Data Rehash

Helping you re-market to the right customer with the right campaign at the right time. Our data rehash program is designed to improve the lead flow of your opportunities with our smart system. In the past and even today many businesses rely in one communication method, but with our data rehash program we will touch all points of communication, email, sms and phone calls. This method will help your CSR with their booking process and gain more opportunities.

Local SEO

In the advanced growth phase of our marketing roadmap, any business would be ready to jump into the next level of marketing. The investment in Local SEO is a long-term solution whose objective is to attract organic traffic. Traffic will come to your website based on the keyword search. When the user does a search query, typing the service and location, the search engine will provide a list of local business service providers near their area. Our objective is to place your site on the first SERP (Search Engine Results Page). We will need to develop content around the keyword and optimize the existing pages with proper meta tags, slug, and descriptions to showcase on the results page. Quick SEO Checklist:

• Keyword search grouping and segmentation
• Keyword service landing pages
• On-page optimization
• Blog development

Ad Management

Our Ad Management solution is a great way to get quick wins. With the right message and incentive, users will click on your ad and be re-directed to a funnel where the conversation rate is higher than a landing page.

Before taking this route, we recommend implementing SEO to get a better ROI. However, this does not mean we can’t use this solution for quick wins. Our strategic specialist will sit down with you and provide the proper recommendations to ensure you get the most from this alternative.

Email Marketing

As we continue the marketing roadmap journey, assuming a database is available, we can start targeting your database and drive your contacts to your website through Email Marketing. This solution can increase both awareness and engagements, continuing to nurture your contacts with newsletters and promotional incentives to convert more sales. 

Social Sharing

The social sharing sequence (not to be confused with social media content creation) is an add-on that can help increase awareness to a whole new audience in social media. Each social network, such as Facebook, LinkedIn, Alignable, and Instagram, are good candidates to share insight about your services and products. But for a more specific approach, Vero, Tumblr, and Pinterest, to name a few, are great to share creative posts. The point of social sharing is to inform users of your services or products with short captions, hashtags, and graphics, to point back to the business website.