What is Email Marketing Retargeting?

In the simplest terms, continue communicating with your clients that are in your database. Yes! it is healthy to stay in touch with your customers because they may need your services or products at any given time and before you know it they will contact you via phone, email, or directly from your website that you linked on your marketing piece.

For this read, we will focus on the contractors that often times ignore or don’t realize the customers they service are future opportunities. To service a customer, the contractor must gather customer information, that information then is stored in a CRM if such a system is used in their communications systems, if not then we suggest implementing a CRM, if you need help in this we can help, we have a team that specializes in setting up CRM’s and train to use them effectively. Back to the topic, if you already have a system in place, then those customers can get re-market, some of the campaigns that one can blast are maintenance programs or incentives for a one-time service special. We leave that to you of course.

And so this way you can continue that engagement with your database and be in business all year round. Now, what systems do we recommend to re-target your customers? We suggest Constant Contact or Mail Chimp. However, we are affiliated with Constant Contact and have the resources and tools to blast email campaigns and much more, therefore we encourage signing up with us for a low monthly fee. Request a Marketing Consultation today!

One thing we almost leave aside and that is, it is vital to design your email pieces according to your message and keep them clean and simple. Have a graphic designer who also has copy experience to design your piece, this way your message will stand out and will have more conversions.