I’m Eddie Santos, a Los Angeles home-services growth strategist. I work with contractor owners who are tired of buying “marketing” in pieces—SEO over here, ads over there, a CRM nobody uses, leads nobody follows up—and want the whole system to work together.
My job is to connect visibility, lead generation, booking, follow-up and revenue measurement so the owner can make better decisions about where the next dollar and the next hour should go.
My career did not start in an agency conference room. I studied electronics engineering because I wanted to build computers and learn programming. I sold on eBay to help pay for school, moved into sales, made mistakes, lost accounts, rebuilt and kept going.
If payroll is due Friday, “impressions are up” is not enough. If your CSR missed the call, a cheaper cost per lead does not matter. If you ran 40 appointments and the wrong lead sources produced them, revenue alone can hide bad economics.
That is why I look at marketing through the owner’s lens: What did we spend? What came in? What booked? What sold? What was profitable? What should we do next?
Sometimes the opportunity is better SEO. Sometimes it is a stronger offer. Sometimes it is a CSR problem. Sometimes estimates are sitting open. Sometimes your best customers are already in the database.
My job is to find the bottleneck and build the system around it.
The best fit is not a contractor looking for one more random campaign. It is an owner building a company with technicians, dispatch, customer experience, reputation and a local market they want to own.
You already have reviews, trucks, technicians and a reputation. You may be adding plumbing, electrical or new service lines and need acquisition, booking and reporting to become more disciplined.
Think: strong local reputation, multiple trades, repeat customers, memberships and a real office team.
You care about the customer experience, clean installs, technology and brand perception. You do not want the cheapest lead—you want the right homeowner and a system capable of following through.
Think: higher-end systems, strong reviews, multiple service cities and a differentiated brand.
You know the trade, customers trust you and demand is growing—but marketing, follow-up and expansion are still heavily dependent on the owner. You need the next operating layer.
Think: same-day service, estimates, installations, geographic expansion and a founder still close to the customer.
This is the framework behind the work I do with Bloq. Every marketing tactic has to support one of these four jobs—and eventually connect to a commercial outcome.
Google Maps, service pages, local SEO and city/service architecture that make the company easier to discover when demand exists.
Google, LSA, Meta, offers, landing pages and creative designed around repair, replacement, installs and the services that matter financially.
Logic AI, CRM workflows, speed-to-lead, missed-call handling and follow-up that help marketing opportunities become appointments.
Open estimate follow-up, old leads, unbooked conversations and previous customers—the revenue opportunities already sitting inside the business.
Move beyond lead count and ask which source produced booked appointments, estimates, completed jobs, repeat business and profit.
Use the data to decide where to expand, which services deserve budget, where acquisition costs are too high and what needs to be fixed operationally.
My videos are intentionally practical: how technology fits into plumbing growth, how to reduce acquisition costs and how HVAC companies can think about marketing in terms of revenue—not just traffic.
Southern California forces contractors to think locally. Downey is different from Torrance. Whittier is different from Anaheim. A South Bay premium homeowner behaves differently from an emergency plumbing customer searching at 9:00 PM.
I look at service radius, city economics, search demand, competition and technician capacity—not just “Los Angeles” as one giant market.
AC repair, replacement, mini-splits, drains, sewer, maintenance and memberships have different economics and require different acquisition strategies.
The marketing plan has to survive the handoff to CSR, dispatcher, technician and comfort advisor. Otherwise the campaign report can look good while the business loses money.
I do not think the future of contractor marketing is another agency selling isolated services. Bloq is becoming the layer that connects marketing, creative, search, paid acquisition, CRM, AI-assisted booking, follow-up and revenue intelligence.
Search + Maps
Ads + Creative
Logic AI + CRM
Jobs + Revenue
Bring the numbers, the problems and the goals. We can talk about what is actually happening between marketing spend, incoming opportunities, booking, sales and revenue—and where the next leverage point may be.